With over 5 years of experience in digital strategy, I help service-based businesses and online brands generate consistent, high-quality leads and convert them into loyal customers. My work focuses on designing intelligent, data-driven systems, integrating strategic email marketing, CRM optimization, and AI-powered automation, to nurture audiences at every stage of the funnel.
By combining behavioral insights with automation frameworks, I build scalable customer journeys that boost engagement, maximize ROI, and reduce manual workload. Whether it’s crafting automated nurture sequences, segmenting audiences with precision, or optimizing CRM workflows for conversion efficiency, I enable brands to grow smarter, not harder.
9/2021 - 5/2025 - Senior Project Coordinator
• Built custom, high-converting websites tailored to client goals
• Designed strategic landing pages that drive traffic and boost conversions
• Led content strategies across social media and email marketing platforms (Mailchimp, MailerLite & more)
• Oversaw end-to-end project management for web development, email campaigns, and social media initiatives
2/2018 - 1/2022 COMSATS University, Lahore
It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
Focus Areas
Marketing Principles & Management
Integrated Marketing Communications
Project Management
New Product Development
COMSATS University, Lahore Campus